MIKE RATCLIFFE
Strategic Wine Business Consultant
®
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
“Identity is cause;
brand is effect.”
Larry Ackerman
BRANDING
Consumers buy Brands. Brands breed familiarity and comfort. These two statements are immovable and fundamental. We will assist you in conceptualising and designing a brand - and then bring it to life.
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
Mike Ratcliffe wine consultant wine marketing in south africa
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
STRATEGY
You need a plan. In order to know where you are going you need to know what the destination looks like. Too many businesses fail because they have very little concept of what success looks like.
We will assist you in crafting and nurturing a solid launch strategy - and then create a structure to breathe life into that strategy over time.